Cybersecurity for Sales, Marketing, and Communications

Categories: Cyber Essentials
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About Course

This course offers an introduction to cybersecurity specifically tailored for the sales, marketing, and communications sectors. It outlines the crucial role these professionals play in maintaining the security of financial transactions and customer data, the importance of secure communications, and the risks of data breaches. The course emphasizes practical measures to enhance cybersecurity, such as identifying phishing attempts, ensuring the security of digital communications, and safe handling of customer interactions. It also discusses the broader impact of cybersecurity on maintaining a vibrant and relevant organization, underscoring the integration of cybersecurity into daily operations.

Course Content

Cybersecurity for Sales, Communications and Marketing Professionals
This course offers an introduction to cybersecurity specifically tailored for the sales, marketing, and communications sectors. It outlines the crucial role these professionals play in maintaining the security of financial transactions and customer data, the importance of secure communications, and the risks of data breaches. The course emphasizes practical measures to enhance cybersecurity, such as identifying phishing attempts, ensuring the security of digital communications, and safe handling of customer interactions. It also discusses the broader impact of cybersecurity on maintaining a vibrant and relevant organization, underscoring the integration of cybersecurity into daily operations.

  • Cybersecurity in Sales, Marketing, and Communications

Safeguarding Operations and Brand Reputation in Sales and Marketing.
This lesson addresses the key cybersecurity responsibilities for professionals in sales, marketing, and communications, focusing on safeguarding brand reputation and trust. It highlights practical measures for preventing information loss and managing cyber risks, particularly in remote operations. Participants will learn how to develop incident response plans and participate in tabletop exercises to prepare for potential cyber incidents. The lesson also delves into securing shared files, protecting customer data, and understanding the implications of international cybersecurity and privacy laws like the GDPR. Additionally, it provides security best practices for personal scenarios and travel, equipping professionals with the knowledge to secure home networks and use social media safely in a professional context.

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